Every experiment, the day it's ready.

Take one photo of your pastry case. Butter's vision model finds every item and every shelf, matches them to your menu, and lays out a sharper, sales-first arrangement.

• ✦Four goals that reshape the whole layout: balanced, margin, spotlight-new, or revive the slipping stuff.
• ✦Fixture-aware — eye level is the middle of a grab-and-go but the top of a glass case, and jarred cookies can't teleport to a glass shelf.
• ✦Best-sellers anchor, not hog: placed to pull the eye past your new and high-margin picks.
• ✦Every move comes with its reason, a sales-heat overlay — and a lift estimate cheerfully labeled “for fun.”

Butter reads a starred rival's published menu — web page, PDF, even a photo — and lines their prices up against yours, by perceived size, for items you actually sell.

• ✦A “large” matches your large whether or not they print the ounces.
• ✦Verdicts in plain terms: value, premium, or priced in line — item by item and across the whole board.
• ✦Suggestions lean on your own margins, and they're “there to consider, never rules.”
• ✦Anti-bot menu page? Paste the text or drop a screenshot and Butter reads that instead.

Every Monday, a content brief in your voice: what to post, when, and why — aimed at the only number that matters for a café, which is feet through the door.

• ✦Brand voice drafted from your website, reviews, menu, and captions — tuned with five dials and shown as a fingerprint.
• ✦Slow-day targeting: posts primed to lift your two or three quietest days, not your follower count.
• ✦The inbox surfaces Instagram comments that need a reply; Pulse tracks reach and who your audience actually is.
• ✦Specific beats generic, by mandate: “the perfect stop before Canoe Day at the park,” never “great coffee for great mornings.” And Butter reads insights only — it never posts for you.

Every public review you've ever gotten, read per item: what's loved, what's mixed, what gets complaints — with the actual quotes.

• ✦“People love the morning bun” is data: mention counts, thumbs up and down, and the sentences behind them.
• ✦Watch a new item's reputation form in its first month instead of guessing from the register alone.
• ✦Complaints cluster early — the oat-milk grumble shows up here before it shows up in your rating.