The menu · no contract · month to month
Pay like you order: exactly enough.
Three plans, and an à-la-carte column for the cafés in between. Early-access cafés ride free while we onboard batch by batch — this is the menu for when billing turns on, posted early so nobody's surprised.
plan nº 1
Counter
Free
Count what you have, see what you sold. The habit starts here.
| Inventory & counting | ✓ | |
| Sales history | ✓ | |
| Forecasting | — | |
| Purchasing & ordering | — | |
| Invoice capture | — | |
| Shelf partners | — | |
| Community & competitors | — | |
| Playground (beta) | +$20 |
| team members | 3 |
| vendors | 5 |
| invoices per month | 10 |
| shelf partners | 0 |
| AI generations per month | 0 |
Get counting — core inventory and sales history for a single cafe.
plan nº 2
Kitchen
$49 /mo
The order writes itself: forecasts, vendor-fluent drafts, invoices matched.
| Inventory & counting | ✓ | |
| Sales history | ✓ | |
| Forecasting | ✓ | |
| Purchasing & ordering | ✓ | |
| Invoice capture | ✓ | |
| Shelf partners | — | |
| Community & competitors | — | |
| Playground (beta) | +$20 |
| team members | 10 |
| vendors | 25 |
| invoices per month | 150 |
| shelf partners | 0 |
| AI generations per month | 50 |
Run ordering — forecasting, purchasing, and invoice reconciliation.
plan nº 3
Market
$99 /mo
The whole block: shelf partners paid right, the neighborhood watched.
| Inventory & counting | ✓ | |
| Sales history | ✓ | |
| Forecasting | ✓ | |
| Purchasing & ordering | ✓ | |
| Invoice capture | ✓ | |
| Shelf partners | ✓ | |
| Community & competitors | ✓ | |
| Playground (beta) | +$20 |
| team members | No limit |
| vendors | No limit |
| invoices per month | No limit |
| shelf partners | No limit |
| AI generations per month | 500 |
The differentiators — shelf partners and community intel.
À la carte
One module, not a whole tier.
Every add-on attaches to any plan. A Counter café that just wants shelf partners shouldn't have to buy the forecast to get them.
- Shelf partners
Shelf partners, payouts, and the partner portal — without jumping a tier.
- $19/mo
- Community & competitors
Competitor radar, reviews, local events — the neighborhood, à la carte.
- $19/mo
- Playgroundbeta
Every beta feature we're cooking, the day it's ready. See the Playground. Take a look →
- $20/mo
- Extra vendors
Room for a longer supplier list.
- $10/mo
- Extra invoices
For cafés that get a paper avalanche.
- $10/mo
the fine print
- Free in early access.We're onboarding batch by batch; nothing is billed while we do.
- No contract. Month to month. Butter earns its keep every four weeks or you stop paying.
- Every café is its own plan. Run three shops, pay for the ones that need the horsepower.
- Posted early, on purpose. This menu is live in the product today — the same catalog the app reads.
THANK YOU FOR NOT GUESSING
The Playground
beta · $20/moOne add-on, every experiment: AI merchandising for your pastry case, competitor price checks, a weekly social studio, and your menu's reputation — plus whatever we ship next, the day it's ready. Betas graduate into the plans above when they've earned it; Playground cafés just get them first.
Questions about the menu
- Is Butter free right now?
- Yes. We're onboarding cafés batch by batch, and early-access cafés ride free while we do. The menu above is the pricing that turns on when billing does — no surprises, and you'll hear from us well before.
- Do I have to jump a whole tier for one feature?
- No — that's what the à-la-carte add-ons are for. A Kitchen cafe that only wants shelf partners adds the pack for less than half the tier jump.
- What's the Playground?
- The corner of Butter where new features live while they're in beta — one add-on, every experiment, including whatever we ship next. Features graduate out of the Playground into the regular plans when they've earned it.
- Is there a contract?
- No. Month to month, cancel whenever. Butter has to earn its keep every four weeks, same as everything else in your café.
- What counts as an AI generation?
- The expensive kind of magic: a weekly social brief, a Butter Knife insight for a shelf partner — work where Butter writes something for you. Forecasts and invoice matching don't count against it.
Early access · rolling out batch by batch
Start free. Stay because the math works.
Independent cafés first · no contract · just fewer guesses