The tour · stop 7 of 7 · community
You'd hear it at the counter eventually.
The new place signing a lease two blocks over. The street fair that doubles Saturday. The rival whose rating just jumped. Butter reads the neighborhood every day and hands you the short version before “eventually.”
Local news, rivals and
events in one place.
Watch: the local wire
Openings, closings, permits, licenses and expansions from local business news, read daily, with distances (“0.4 mi · very close”), the big stuff highlighted, and the same story from three outlets clustered into one line.
Competitors: ranked by overlap
Not every café is your competitor. Butter ranks rivals by category match × proximity × how busy they are × rating, then tracks each one's rating over time and flags the climbers. Star your top three to watch closely.
Events: only the ones with receipts
A “Discover now” scan finds nearby events, promotions, and national days, then Butter measures what each actually did to your sales. “+15% measured” gets into your forecast; a venue 3.2 miles away politely does not.
The school calendar, found for you
Butter finds your school district's calendar from your café's location and keeps just the demand movers: breaks, early release, first and last day. Shared across every café in the district; refreshed only when it runs out.
Your own calendar counts too
Google Calendar or any ICS feed plugs in, so the catering gig and the book club are on the same radar as the street fair.
From radar to register
Every learned event flows into the forecast with a confidence trail (“seen 4× · still learning” → “confident”), and national days come with a content idea, one tap from your social studio.
Invite-only beta · from $49/mo per café when we open
Hear about the new café down the block before it opens.
Get on the list
We write to every café on the list when it's their turn · no card, no contract